Cord-cutters expecting to get their movies and television shows over an Apple-administered TV service this year will reportedly have to wait until at least next year.
Advertisement
Apple additionally lacked the pc community capability to guarantee a superb viewing expertise, Bloomberg stated.
Talks are going so slowly, Bloomberg said, that Apple won’t announce details about the service at its September 9 event in San Francisco, meaning the service will miss a chance to debut during the fall TV season. That’s not large relative to Apple’s estimated $233 billion in sales for the fiscal year ending in September, but a TV service would be essential in helping the company become a one-stop shop for entertainment.
The source also mentioned that Apple apparently doesn’t have enough network capacity just yet.
Apple has been working for nearly a decade in trying to reinvent TV.
The revamped set-top box, said to include a faster processor, more memory, and advanced HomeKit home automation functionality, is said to still be on the agenda, only without the Apple-branded live TV service. Network capacity is a big deal for live-streaming-in Sling TV’s early days it struggled with the crush of customers demanding March Madness games.
Apple was aiming to price the new service at about $30 to $40 a month, media reports have said.
“Streaming TV would provide another future growth avenue into the next generation consumer”, Ives said. “It represents the next frontier for Cook & Co”.
Apple has worked for years with Akamai Technologies, which runs a “content distribution network” of 170,000 servers in thousands of locations, to speed delivery of music, movie downloads and app updates.
APApple CEO Tim Cook talking about Apple TV at a recent event.
Advertisement
For instance, there still needs to be a reliable, low-bandwidth way of delivering local content in different states or cities, rather than squirting it across the country from one of Apple’s existing data centers. Part of Apple’s challenge is its insistence on creating a broad, national TV service.
