While the team declined to disclose the terms of the naming-rights deal, it will last seven years, the team announced in a news release. “The energy and spirit the Pegulas have infused into the community is incredible”. “Naturally, there’s an element of sadness for me personally, that I hope fans would understand”.
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The Buffalo Bills have called a press conference to discuss the new stadium rights deal with Bills owner and CEO Terry Pegula and New Era President and CEO Chris Koch at 11 a.m. on Thursday.
The key is how New Era can benefit to make the deal pay off.
Introducing, the new home of the Buffalo Bills: New Era Field. “Ralph’s legacy will remain intact forever with what he established with the Bills and the league”. And the Pegulas, who bought the Bills seven months later, elected to wait at least a year to secure a deal out of respect to the former owner.
The company will get an immediate boost in prime-time exposure during the Bills’ home opener, a Thursday night game against the New York Jets on September 15.
Bills analyst Matt Sabuda confirmed the new name for WBFO. “It’s so great that a local company of this magnitude will be on this stadium”. “New Era is a valued National Football League business partner and one of the world’s most visible lifestyle brands”.
It was first reported on Saturday just before the Bills’ preseason opener against the Indianapolis Colts that the Bills and New Era Company reached an agreement on naming rights to the stadium.
The Buffalo Bills’ home officially has a new moniker.
A photo making the rounds on social media Wednesday showed a covered-up sign at the facility partially revealed with an “N” on a top line and an “F” underneath on a second line. “But a local one is going to feel good because the local folks in Buffalo do care about the local community and the ties with that”. New Era Field and our region will receive great exposure through the tremendous visibility provided by the National Football League and the Bills.
Since 1920, New Era has been hand-crafting the finest headwear in the world. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.
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The company has gone from producing 50,000 caps in 1920 to 50 million previous year, which were sold in more than 80 countries. He started by thanking the Pegula family and others for support. But, fans should be OK with this one.
