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Mobile will ditch data plans for one unlimited option

T-Mobile surpassed Sprint Corp.as the third-largest US wireless carrier past year by reducing rates for family plans, removing extra charges for exceeding data plans and offering rolling credit for unused data and popular promotions like free streaming of music and video.

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Sounding more and more like John Legere every day, Claure added, “Sorry, to me, that’s a con artist”.

Sprint and T-Mobile may continue to fight over which was first, but in the end, it doesn’t matter. T-Mobile’s One plan doesn’t launch until September 6th; at that point, T-Mobile will start phasing out its existing Simple Choice plans. It’s a lot like One, but a few bucks cheaper with a slightly different set of restrictions. Each additional line at Sprint costs United States dollars 30, compared to USD 20 at T-Mobile. For families of four or more, the two plans make a little more sense, but they aren’t revolutionary by any means. For a single line on Unlimited Freedom, you’re looking at $60.

While “unlimited” sounds good, the truth is that T-Mobile was already giving its customers unlimited video and music before, so it was pretty tough to use up one’s high-speed data limits.

Sprint parent SoftBank Group Corp.is said to maintain interest in merging the carrier with T-Mobile. Any additional lines cost $30 per month, up to five lines. With unlimited everything – talk, text and high-speed smartphone data – T-Mobile ONE unleashes customers to just use their smartphones without ever worrying about data limits again. That’s a net increase of US$5 for individuals, though those prices come with at least 20 percent more data.

T-Mobile and Sprint began yet another duel yesterday by unveiling rival wireless plans with unlimited data usage. A family of three with 3 GB of data had to pay only $90 before; with ONE the bill would hit $140.

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Sprint Corp. has become the latest telecom company to offer a new unlimited talk, text and data plan. With those speeds, users can check email or do light browsing on the web, but video watching and other data hungry tasks will be painfully slow. Sprint will be “streamlining” data used for video, music, and gaming, so that some content is capped. Tablets can be added to the One plan for $20 a month as well, while any wearables you have can get unlimited 2G data for $5 a month. The new plans cost significantly less than the $95 a month each company now charges for unlimited data.

T-Mobile CEO John Legere says unlimited data is the most common request from customers