Share

Mobile’s New Unlimited Plan Could Be Good For Its Bottom Line

After T-Mobile CEO John Legere announced his new plans on Thursday, Sprint CEO Marcelo Claure immediately took to Twitter, calling the plan “crappy” and writing that the “real one” will be out in 5 minutes.

Advertisement

On the surface, T-Mobile One simplifies things, because it’s now the only plan the “Uncarrier” will offer new customers. Although the company didn’t go into too many details as to what this actually consists of, we’re assuming that it’s similar to the way T-Mobile throttles video streaming content to a resolution of 480p with T-Mobile One.

Sprint Unlimited Freedom, however, will be available on August 19, with Sprint CEO Marcelo Claure stating that it is also the carrier’s plan to eventually have Sprint Unlimited Freedom as its only offering. The issue here, however, is that the plans are not truly unlimited, and analysts are speculating that, at least in Sprint and T-Mobile’s cases, not only can they not realistically ever deliver truly unlimited plans for all, but that they could have a hard time delivering these new plans, without network optimizations in the near future. Both provide the mobile customer clear, vibrant videos and high-quality audio. Verizon Wireless and AT&T recently revamped their mobile plans with little fanfare – both companies juggled prices and data allotments while dropping overage charges (in exchange for throttled data speeds) in an effort to become more customer-friendly.

Offering unlimited data often increases network congestion while hindering service quality, and this has been a major reason why carriers like AT&T and Verizon have largely moved away from the trend. Subscribers who will use their device as a mobile hotspot will have to pay extra. However, single and two line subscribers will tend to pay more. However, the tethering speed is limited to 128 kilobits per second. Want HD video? That’ll be an extra $25 a month per line. Per. AT&T will still send text messages to alert users when they are at 75%, 90% and 100% of their monthly data bucket (or at 90% and 100% for businesses). Citing data indicating that US customers spend $30 million “overbuying data”, Legere also pointedly criticized AT&T’s recently “jacked-up” prices and Verizon’s “mafia fees” for data. An individual would pay $70 per month on T-Mobile, but $60 on Sprint. Sprint’s new plan is available starting tomorrow.

T-Mobile One will be available staring September 6, and customers can sign up at T-Mobile stores nationwide and on the company’s website (postpaid customers only).

Unlimited Freedom will cost an additional $40 per month for a second line, additional lines will be priced in increments of $30 per month for up to 10 lines.

Advertisement

Sprint’s news about Unlimited Freedom came out just just hours after T-Mobile’s announcement yesterday.

Sprint launches $100 unlimited talk, text, data plan for two lines