Anglo-Dutch consumer goods giant Unilever on Tuesday said it will acquire Swedish air-purifier company Blueair for an undisclosed sum.
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Available in over 62 markets worldwide, Blueair air purifiers are created to remove airborne allergens, asthma triggers, viruses, bacteria and other pollutants in home, work and leisure environments.
With this deal, Unilever will make its foray in air purification, a move that will complement its existing water purification business.
After the acquisition, Blueair will continue to operated under that name in all existing markets, within Unilever’s home care division, which accounted for 19% of its 2015 sales, while personal care accounted for the biggest chunk, or 38% of the group’s sales.
Unilever’s Home Care business President Nitin Paranjpe said: “The Blueair brand and products are widely known and represent exceptional quality and design, as well as superior capacity and performance”.
Terms of the deal were not disclosed.
Demand for air purifiers has grown swiftly in recent years as awareness has risen about the multiple health and wellbeing risks posed by poor air quality at home and work.
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Blueair founder Bengt Rittri, commented: “Blueair was launched 20 years ago with the mission to start a clean air revolution, bringing people the world’s best air purifiers”. The country’s air purifier market is pegged at Rs 200 crore at present, and is expected to reach Rs 1,400 crore by 2021, said Research and Markets. The transaction is subject to customary regulatory and other approvals.
