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Trump releases first general election ad

The audience reacts as Republican presidential candidate Donald Trump delivers a campaign speech in Charlotte, N.C., Thursday.

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Earlier Thursday, Trump moved to invest almost $5 million in battleground state advertising – the first ad airing Friday, accusing Clinton of rigging the election.

Under Clinton’s immigration policy, the ad suggested, “Syrian refugees flood in, illegal immigrants convicted of committing crimes get to stay: collecting social security benefits, skipping the line”.

“It’s more of the same, but worse”, it stated.

Trump’s campaign as of midday Thursday had secured about $4 million in television time in four states to air over the next 10 days: $1.4 million is reserved in Florida; $985,000 in Pennsylvania, $830,000 in North Carolina and $745,000 in OH, according to data from CMAG/Kantar Media, a company that tracks political advertising. “Terrorists and criminals kept out”. The border: secured. Our families: safe. The Clinton campaign has outspent Trump on air $61 million to $0, according to data from Advertising Analytics/NBC News. “The answer is everything from a man who questions the citizenship of the first African-American President, courts white supremacists, and has been sued for housing discrimination against communities of colour”, said Hillary for America Director of State Campaigns and Political Engagement Marlon Marshall.

The Clinton camp then referred to the fact that Trump has been sued twice by the Department of Justice for housing discrimination against African-Americans.

The bombastic billionaire real estate magnate is seeking to power up his campaign.

“As Secretary Clinton’s long time physician, I released a medical statement during the campaign indicating that she is in excellent health”, she said. In his speech announcing his run previous year, he said that immigrants coming to the USA illegally from Mexico were bringing drugs and were rapists, and some, he assumed, “were good people”. With outside groups supporting the campaigns factored in, Team Clinton is outspending Team Trump $104 million to $12 million.

It’s an interesting choice to come out of the gate with a negative ad, rather than an establishing positive ad that focuses first on Trump himself. He was able to do this because of his high name identification and the megaphone he possessed.

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The Pew Research Center survey finds that if the election were held today, 41% of those surveyed would support Clinton, 37% would support Trump, 10% would back Libertarian candidate Gary Johnson and 4% would back Green Party candidate Jill Stein.

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