The carrier had been testing unlimited plans in select markets for several weeks.
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It’s likely that the calculus will shake up again in the future when new online activities become more mainstream, such as augmented or virtual reality, though the impact on the plan offerings is, of course, for now uncertain. Sprint’s plans launch on Friday, while T-Mobile users will have to wait until September 6th.
Starting Sept. 6, T-Mobile will cut the price of its unlimited plan and start phasing out plans that have data limits. Despite the claims of simplicity, ONE has a lot of variables and additional charges.
A family of four can also now get an unlimited data plan from Sprint for the same price – $60 a month for one line, $40 for a second, and $30 for each additional line. A second line will run you an additional $50, and you can add as many as eight lines on top of them for $20 each. However, single and two line subscribers will tend to pay more. Now, customers will pay $20 a month per line, unless they still have a discounted phone under two-year contracts, which wireless companies are phasing out.
Tethering will be unlimited as well, but only at 2G speeds, which is quite slow. Users who want HD videos will have to pay an additional $25 every month.
T-Mobile has also stepped up its commitment to tablets.
T-Mobile also now has a 2 GB plan that costs $50 a month.
You can find out more details about the new T-Mobile ONE unlimited data plans at the link below. The most surprising is that T-Mobile One plans will only allow for streaming video in 480p. (NYSE:T) announced a move to get rid of overage fees by choosing to throttle down connection speeds once customers go over their allotted monthly data.
Sprint Does It Cheaper – Sprint’s new Unlimited Freedom plan launches on 19 August 2016, and unlike T-Mobile, it doesn’t appear as though Unlimited Freedom will be the only option going forward.
Offering unlimited data often increases network congestion while hindering service quality, and this has been a major reason why carriers like AT&T and Verizon have largely moved away from the trend. This means for two people on the plan the cost is $50 each per month, saving customers in both instances $10 a month. The company has been offering free video streaming through an offer called “Binge On” so they’ve got analytics on how much data an average person uses on video. The plan comes with the same restrictions on video streaming, but there are also bitrate restrictions on music streaming (although those won’t be as noticeable as with video) and gaming (2 Mbps).
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Sprint’s and T-Mobile’s new plans show how smaller players can creatively attack their larger rivals.
