Kanye West fans waited in line overnight in lower Manhattan on Friday for the chance to buy pieces from a new clothing line centred on the rapper-turned-fashion mogul’s latest album.
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Kanye West is selling “Life of Pablo” merchandise in 21 pop-up shops around the world this weekend, including one on Fairfax Avenue.
West premiered The Life of Pablo, his seventh studio album, in February this year as he unveiled his Yeezy Season 3 fashion range, his collaboration with Adidas.
On Friday, August 19, Kanye West opened 21 pop-up shops around the world, including shops in Paris, New York, Berlin, Sydney, and Toronto.
Police were called as hundreds of fans allegedly got rowdy outside Kanye West’s latest pop-up store in NY.
Kanye West’s fans reportedly caused chaos outside the rapper’s pop-up clothing store in NY.
The Cape Town shop opened at 10 in the morning and long lines were forming right before opening.
Crain’s New York Business contributed to this article.
Expect $45 tees, $95 hoodies, customized jackets with Pablo graphics and lines that look like this.
If you can’t get enough, Kanye will bring his Saint Pablo tour to the TD Garden next month.
Other musicians are following West into fashion.
“I already got tickets as well!” So I know it’s gonna be dope, it’s gonna be something different.
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“I definitely think people would steal a shirt that sells for $50 in the store and goes for $100 or more later”, Valerie Donosky said.
