Even as recently as this week it was rumoured that the album wouldn’t be released until November 2016 due to misleading clues left on Ocean’s website, such as a library card that was sporadically updated with new dates. In the video, Ocean builds a spiral staircase in the middle of what appears to be a warehouse.
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Endless features collaborations with James Blake, Radiohead’s Johnny Greenwood, and Jazmine Sullivan, who provides additional and background vocals on several tracks. The window, hosted by Apple Music, showed Ocean in a room engaging in what seemed to be a spot of wood work.
What we do know, according to Rolling Stone, is that the new album is no longer called Boys Don’t Cry. The outlet claims Ocean has now scrapped the former name “in favour of an alternate title”, which has yet to be announced. Ocean is fresh off the release of his visual album Endless and his music video for the Blond single “Nikes”.
Ocean fans have been desperately awaiting new material from the star, with producer Malay revealing earlier this month that the singer has been working hard to flawless the new record.
A representative for Apple Music said that fans should “keep an eye out this weekend for more from Frank”. “That goes for any creative [situation]”.
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The new 17-track album album is the much anticipated follow-up to Ocean’s powerful 2012 debut, Channel Orange.
