Rolling Stone reports that Endless is actually a separate project from the main album, which was previously called Boys Don’t Cry but will launch this weekend under a new name.
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When the stream was reactivated on Thursday night, Apple quickly confirmed that a video version of the Endless stream would be available exclusively on Apple Music that night.
Ocean’s widely acclaimed debut album, “Channel Orange”, was released in 2012.
For years, the artist referred to his sophomore album as Boys Don’t Cry, but yesterday he premiered a black-and-white visual album on Apple Music titled Endless. So if there’s a track you particularly enjoy, you better remember what time it starts. Ocean’s video for “Nikes” earlier today already subverted gender roles in much of its surrealist imagery, and Blonde appears to have plenty more challenging hits up its sleeve. In another scene, a masked Ocean is set on fire before two men come to his aid and put the flames out with fire extinguishers. The visual album has the music world buzzing; what did that cryptic video mean?
Vocal features include Jazmine Sullivan (who has credits on four songs) and Sampha, and even more notable artists contributed in other ways. If Ocean’s previous actions are any indication, it might be best not to get too excited.
LOS ANGELES – The wait for Frank Ocean’s latest album is finally over. It might not be a full studio album, but the good part is that the visual album is at least some new music from the R&B genius.
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Apple Music is priced at $9.99 a month, or $14.99 for a family plan for six members and all their devices.
