Reports claim that the American rap-rock band from New York City is a more seamless fit into the Star Wars universe than that of Star Trek’s.
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A new photo of Rogue One: Star Wars Story has been revealed, providing a closer look at Ben Mendelsohn’s villainous character Director Orson Krennic.
Either way, Youtube user Matthew Longua must dig the unlikely blend of hip-hop and sci-fi as well, as he has edited a new fan-made video for Rogue One: A Star Wars Story that is scored to “Sabotage”, and based on the 730-thousand views it has received in one week, people clearly think Beastie Boys goes with sci-fi like peanut butter and jelly.
K-2SO also features in the Empire’s new Rogue One still, which shows the droid and his pals, Jyn Erso and Captain Cassian Andor, on the strategically important frozen world of Jedha. The support Daniel Fleetwood received from the Star Wars fandom, the cast, and Lucasfilm was such a lovely display of humanity and we hope the same for Neil Hanvey.
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.
The automaker already has an automatic tie-in to the story: its Rogue small crossover. It trails only the Toyota RAV4 and Honda CR-V.
“There are exciting synergies with the film and the Nissan Rogue, our top-selling vehicle in the USA and Canada”, Jeremy Tucker, Nissan’s vice of president of North American marketing, said in a statement.
Or is it? Breaking down the trailers and (over) analysing the scant words from the filmmakers about the project it’s actually possible to construct a pretty convincing plot overview for what’s going to go down and how exactly it’ll tie into the wider Star Wars mythos.
Nissan isn’t the first automaker to align with a Star Wars movie. One to keep an eye on is Verizon, which did some very cool marketing tie-ins with Lucasfilm for “Star Wars: The Force Awakens” previous year, including a series of 360-degree VR shorts that worked with Google Cardboard.
FCA marketing chief Olivier Francois said previous year the automaker had a lot to gain from a tie-in with what was, at the time, “the most culturally relevant thing in the world”.
The seven spots ran during professional and college football broadcasts, as well as other open spots during the broadcast day.
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Amy Duncan launched a social media drive using the hashtag #RogueOneWish and it became so successful that it attracted the attention of Hamill himself, who retweeted the phrase.
