But Lily James, 27, couldn’t be further removed from her aristocratic and Disney princess characters in her latest project, which sees her going topless.
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Draped in the iconic Burberry black trench coat, which the fragrance was inspired by, Lily poses topless alongside a giant bottle of the new fragrance.
In a first for Burberry, the campaign was unveiled to customers by Lily James taking over the brand’s Snapchat channel.
The actress also noted how much she loves the label and its ability to represent “Britishness”, revealing she was extremely excited when approached by chief creative and chief executive officer, Christopher Bailey, to appear in the campaign.
“It was quite liberating to break away from the stereotypes that people may have for me, and say, ‘well this is who I am, ‘” James told The Telegraph.
‘It was such an honour to follow in the footsteps of Kate Moss and Cara Delevingne in such an iconic campaign, ‘ she said.
“I am thrilled to be officially joining the Burberry family. I love Burberry and I love perfumes, and I think this campaign felt really right for me and a good fit, so I feel very honoured”. Join us in a conversation about world events, the newsgathering process or whatever aspect of the news universe you find interesting or important.
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‘It’s been such an awesome experience working with Christopher and Mario Testino for the campaign’.
