But, according to Rolling Stone, Endless is just a prelude to another entirely new album that Frank Ocean is supposed to drop this weekend.
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It marks the follow-up to his 2012 debut Channel Orange, which scored two Grammy Awards and huge critical success.
“Endless” is available for streaming exclusively on Apple Music, and includes 18 songs, The New York Times reported.
The unpredictable Ocean released on Thursday a 45-minute “visual album” through Apple Music titled “Endless” that featured unreleased tracks along with black and white footage of the singer engaged in a construction project.
The “Thinkin Bout You” crooner took to Tumblr after the album’s release, where he thanked fans – in all caps – for their support.
Now, the enigmatic singer has delivered in a big way with a totally bonkers and visually arresting video for Nikes, which makes that excruciating four-year wait for new music all seem worth it.
With Endless, Ocean follows in the footsteps of Beyonce who released her visual album, Lemonade, in April. Making a visual album to induce excitement is slowly becoming the new, unexciting norm.
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It is available on iTunes and is now streaming exclusively on Apple Music. And for eager fans living in New York, Los Angeles, Chicago, and London, Boys Don’t Cry the magazine was also available for free at a string of pop-up shops. And if it’s too early for my definitive critique of a 45-minute audio-visual project that probably needs more time to wash over me, props to Frank Ocean for releasing the most weird and artsy example of corporate-event pop ever. The album is now available for streaming on Apple Music, and takes the form of a 45-minute black-and-white video of Ocean constructing a spiral staircase in a warehouse.
