Guaranteed Rate is in good company where naming rights deals are concerned – Quicken Loans has had its name affixed to the National Basketball Association’s Cleveland Cavaliers’ arena since Dan Gilbert’s purchase of the team in 2005. After a strong start to the season, the White Sox have faded from the playoff race and sit 12 games behind first-place Cleveland in the AL Central and 9 1/2 back in the wild-card standings.
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The name change will come into effect on November 1, 2016.
Chicago White Sox’s Jose Abreu hits an RBI single off Philadelphia Phillies starting pitcher Jake Thompson, scoring Tim Anderson, during the third inning of an interleague baseball game Tuesday, Aug. 23, 2016, in Chicago.
The White Sox announced hours before the game that their ballpark is getting a new name.
The owner and operator of the ballpark, the Illinois Sports Facilities Authority (ISFA), approved the name change at a board meeting Wednesday afternoon. Matt Albers, the first of four White Sox relievers, worked one scoreless inning.The Phillies made it 5-2 in the eighth when Aaron Altherr singled home Emmanuel Burriss with one out off White Sox right hander Tommy KahnleThe Phillies collected two runs with two outs in the second inning.
“We are incredibly excited and honored to be part of the White Sox family”, said Victor Ciardelli, president & CEO of Guaranteed Rate.
Financial terms of the deal were not initially disclosed, although the press release may provide a small clue into how much Guaranteed Rate is paying for the stadium naming rights.
That fact wasn’t lost on Boyer, who said the White Sox and Guaranteed Rate are working on logos for the ballpark. Team personnel and fans refer to it as “The Cell” and on occasion “Comiskey”.
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“We look forward to many great years of White Sox baseball at Guaranteed Rate Field”.
