In metered market results, NBC’s tape-delayed 8-10:30 PM coverage pulled in an 11.7/19 rating, a 31% drop from what the record-breaking closing scored in London on August 12, 2012.
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“The atmosphere at the GB house has been unbelievable in the village”, said Mo Farah, who won gold for Britain in the 5,000- and 10,000-meter races to match the feat he pulled off at London in 2012. The 30-minute “Voice” averaged 10.4 million viewers, NBC said of the sampling.
The country has a reputation for its technological innovations across the world, so you’d hardly be surprised that the handover to Japan at the Closing Ceremony in Rio gave a glimpse of the high-tech projects that will wow you. You’ll just have to wait four more years to see it all.
Also considering he announced his retirement this year just before his finals, his fans couldn’t get over the news and went abuzz congratulating him for his career, while the people who weren’t too aware of who Phelps was, were endlessly searching about the swimmer on social media.
Simone Biles led the United States women with four golds and a bronze, making her the most decorated United States gymnast in a single summer games.
It isn’t like NBC was hiding who won. The most popular event to follow was swimming, followed by gymnastics, track events, football and beach volleyball.
The prime-time TV audience over 17 nights for the Rio Games averaged 25.4 million viewers, the lowest since the 2004 Games in Athens, which averaged 24.9 million viewers.
He noted that the Rio Olympics was the first in USA media history to carry live events on NBC’s other cable channels while NBC was carrying its prime time program. “We surpassed what we thought was an unattainable threshold”, said Seth Winter, NBC executive vie president-advertising sales, NBC Sports Group, before the start of the Games. “We’ll use all of the data from all of our platforms to develop our plans for Pyeongchang in 2018 and Tokyo in 2020”.
But online streaming of live video on NBC’s apps reached 2.7 billion minutes, almost double the amount for all previous Olympic Games.
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The secretary-general, in a statement read to the press here by his spokesman Stephane Dujarric, voiced deep appreciation “for the hospitality, diversity and capabilities of the Brazilian people and the world of sport, displayed” at the first-ever Olympic Games in South America.
