Parisian menswear label Berluti ushers in September with the announcement that Haider Ackermann is the brand’s new creative director, effective immediately.
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Ackermann succeeds to Alessandro Sartori, who left Berluti earlier this year to join Ermenegildo Zegna.
Ackermann is coming to Berluti after LVMH sank an estimated 100 million euros ($112 million) or more into the brand in recent years, opening dozens of shops in strategic cities, holding glamorous events and expensive fashion shows and developing a fully fledged website.
The designer will present his first menwear collection for Berluti during Paris Fashion Week, in January 2017. “I like what he showed me as the project, and I thought it was very modern and very relevant”, he added.
In a statement, Ackermann said he was honored to join Berluti’s team and that the house “stands for the essence of luxury menswear, and embracing this new adventure inspires me”. Back in 2013, LVMH boss and controlling shareholder Bernard Arnault said he expected Berluti to become profitable in 2016.
Berluti began as a footwear business, but has recently grown into a comprehensive lifestyle brand with apparel and accessories under Antoine Arnault’s leadership. “His idea of luxury was the same as ours”.
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Some other vacant creative director seats have recently been filled, with Maria Grazia Chiuri taking the helm at Dior, Brioni hiring Justin O’Shea and Raf Simons’ joining Calvin Klein.
