Customers can enjoy small plates of food such as truffle macaroni and cheese and bacon wrapped dates with a balsamic glaze.
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Starbucks believes that its customer base wants to have access to its chain of stores in the evenings as well as during the day.
By 2019, Starbucks plans to offer the menu at 2,000 of its 12,000 stores in the US.
On Wednesday, August 18, the Williamsburg, Brooklyn Starbucks location will begin serving the coffee chain’s “evening menu”, which will add some wine, beer and dinner treats to the neighborhood joint.
Locations include Denver, Miami, Orlando and Northern California markets.
“Starbucks’ offers several flatbreads on its Evenings menu”.
The company first announced its intention in 2010 to experiment with the expanded menu as to increase sales when consumer traffic slow down after 4. p.m. “There aren’t that many places to go in the evening where you can go very relaxed, very casual”.
The new menu also attracted groups that might otherwise meet at someone’s home, such as knitting groups, book clubs, and Bible study groups, according to USA Today.
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“The Garden Square Shops” location at 10925 N. Military Trail is among those participating in the new Starbucks Evenings starting Tuesday night, as is the one at 226 Clematis St.in West Palm Beach and the one at 287 East Indiantown Rd.in Jupiter.
