Days after premiering her new single “The Greatest”, Sia has performed the track live at Apple’s latest product launch event. Whether The Greatest music video is a tribute or not, it is clearly so much more than the average video accompaniment.
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The video for the song “The Greatest” shows 13-year-old Maddie Ziegler, who frequently appears in Sia music videos, crying rainbow tears.
The teen leads 48 other children in a dance routine through the halls of a run-down building. Apple has worked with so many artists, including Taylor Swift, 26, but it was Sia, 40, who took the stage to sing, and obviously, it was epic.
Award-winning singer Sia is flexing her Top Dawg muscle this week.
Though Sia hasn’t spoken publicly about the video, Matt Moseley, a dancer who appears in the video, posted on Instagram, saying: “49 lovely lives lost”. The group of dancers all collapse in a heap to reveal a wall riddled with what looks like bullet holes behind them.
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Still, not one to deny the harshest of harsh realities, Sia ends the video with over a full minute of showing that those people still died for no reason, they’re still gone, and sadly, nothing can ever bring them back. “This is for you”.
