“Smartphone advancements are slowing down as the market is maturing, so minor things like look and feel get more attention”, O’Donnell said, pointing out how Apple spent several minutes of its presentation extolling the virtues of an optional “jet black” finish for the new phones.
Advertisement
The iPhone also has a souped-up camera and the iPhone 7 plus will feature two cameras with a choice of focal lengths. It will become available for pre-order September 9 and roll out in global markets thereafter, in the following weeks. The smaller, 9.7-inch iPad Pro now comes at $600 for the 32GB model, $700 for the 128GB model, and $800 for the 256GB model. All but the Nike plus edition will be available on September 16; the Nike watch is expected to ship starting in late October. The company was so excited about its new releases that it posted details of the iPhone 7 45 minutes ahead of schedule on Twitter.
It is accompanied by a new TrueTone flash with four LEDs and an upgraded image processor. The 32GB iPhone 7 costs S$1,048, while a 32GB iPhone 7 Plus costs S$1,248. They also don’t have a headphone jack.
Apple will also include an adaptor to allow consumers to use existing headphones with the iPhone. The AirPods only play music when they are inside an ear.
Apple announced its newest iPhones, the 7 and 7 Plus, which are water- and dust-resistant.
Can you spot the iPhone in this photo?
Apple obviously isn’t saying anything yet about what it has in store for next year’s iPhone, which going by naming conventions, will likely be dubbed the iPhone 8.
Riccio also said that removing the jack helped Apple meet the requirements for an IP7 water resistance rating.
That phone was (and will be) a major contender for the attention of iPhone 7 customers. The home button doesn’t press in anymore, replaced by a pressure-sensitive sensor.
Nope, unless the new device features a Lightning connection.
Alternatively, if you do buy the iPhone 7, then you can use the free dongle provided to plug in your old headphones.
Apple was a victim of its own hype yesterday as its highly anticipated product reveal failed to produce a significant stock bump and the latest version of the iPhone seemed to feature only run-of-the-mill improvements.
Advertisement
Apple executives say the phone’s processor is 40 percent faster than the previous model, and the graphics are 50 percent faster, enabling “console-level gaming”.
