Share

How Apple’s Twitter account ruined big iPhone 7 event

While the Galaxy S7 has a bigger, higher-resolution screen, bigger battery an added microSD slot, Apple is touting the iPhone 7’s processor as the fastest available in any smartphone, and its new 12MP camera as the best on the market.

Advertisement

The new iPhone, which will become available in major markets on September 16, features advanced camera systems, more power and performance. But unlike in years past, the iPhone 7 offers little new for Chinese consumers: no affordable models such as the SE and 5C, a radical redesign, new colours – anything that lets other people know at a glance that it’s the latest and greatest. The company has plenty of opportunities to create new revenue streams by building on the platform of products it already has, he says. Its size and shape aren’t radically different.

While today’s Apple event was all about the iPhone 7 and second-generation Apple Watch, Apple quietly updated its iPad line in a subtle yet important way.

“I predict Watch sales will improve dramatically”, said Tech analyst Patrick Moorhead.

Apple iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at Rs 60,000 and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple Authorised Resellers and select carriers.

Niantic Labs, the maker of the cultural sensation Pokémon Go, announced Tuesday, September 6, that the game will be released for the watch, building upon the apps it already has designed for the iPhone and Android devices. Full-number years signal a more fundamental re-design and traditionally sell better.

Apple sales declined in North America (its biggest market) as well as in Western Europe in the quarter but it witnessed its worst sales decline in China and Asia/Pacific regions, where sales had declined 26 per cent. But the country’s slowdown, regulatory tangles and – critically – the ascendancy of cheaper but just-as-good local alternatives took its toll. Past year the iPhone 6s started at Rs 62,000 going up all the way to Rs 82,000 in India; the iPhone 6s Plus started at Rs 72,000 going up all the way to Rs 92,000. But Apple has never been shy about marketing its products at a premium price. Apple didn’t respond to emails and phone calls requesting comment. In its stead, the company introduced a pair of wireless headphones called AirPods with the battery life of up to 5 hours and a cost of $159 (Dh583.97).

Display: Both iPhone 7 and iPhone 6s Plus feature a 4.7-inch HD LED display running at a resolution of 1334×750 pixels, and pixel density of 326ppi. The iPhone 7 Plus comes with an extra telephoto camera capable of optical zoom.

Singer Sia and dancer Maddie Ziegler perform during an Apple media event in San Francisco, California September 8, 2016. Then at the end of your swim – and this is the kind of detail that only Apple could come up with – the speaker vibrates to expel the water which has trickled in. Apple warns that its high shine may show fine micro-abrasions with use. With the iPhone 7 and iPhone 7 Plus, the company has continued to improve the camera capabilities. Apple Watch Series 2 is waterproof, not just water resistant.

Stereo Speaker: While the iPhone 6s featured a single speaker, the iPhone 7 now has stereo speakers. This also offers the new iPhones with a clean and distraction-free look. And others still require a bit more elbow grease. Apple remains popular among a wealthier demographic.

The disappearance of the headphone jack would “probably annoy a certain amount of people” but they would probably get over it, Binger said.

Analysts were split on whether new iPhones would help Apple regain momentum. That will be the iPhone’s 10th anniversary.

Advertisement

After the presentation, the jam-packed room with sample handsets, watches and headphones gave press a chance to get their mitts on the hardware.

Apple iPhone 7 and iPhone 7 Plus        
      Credit Courtesy Apple