The company also said that it had improved the screen so that it was the brightest of any Apple product ever made.
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Other smartphone makers are also having trouble dazzling consumers with new advances.
The long-running speculation about the new features on the phone proved largely true.
Apple could argue that it’s catering for everyone, then, but it will still irk some that they can’t just plug their headphones or other audio gear straight into their phone. Apple defended the decision by citing one word “courage”. It’s been re-engineered so it is now “force-sensitive”, meaning it works together with a new haptic engine to be more responsive and creating a better feel, giving users unique haptic feedback depending on how you’re using it. That’s the port you use to charge the phone, and you’ve actually been able to connect headphones to it since the port debuted with the iPhone 5.
It includes pretty much everything you need to know from the big show, from demonstrating the new wireless earphones to the latest Apple watch. The smartphones were “First” in a multiple ways – dual rear camera, lightning connector earpods, stereo speakers, and more.
Interestingly enough Apple has also lowered the prices on the maximum storage tier for the iPad Pros. Some observers had argued this is a sign of iPhone’s maturing as it approaches its 10th birthday. Although it’s not made from gold, the white ceramic Apple Watch costs no less than $1,249 for the 38mm version and $1,299 for the 42mm version, which is nearly as much as an iPhone 7 Plus with 256 GB of storage space.
With the brand new iPhone 7 and 7 Plus, Apple has introduced new storage options.
Apple also launched Apple Watch Series 2, the next generation of its popular smartwatch, with features including a water resistance 50 meter rating for swimming, and built-in Global Positioning System so users can now run without an iPhone.
The Apple Watch will get a popular new app later this year too. If you want something a bit more exquisite, the Apple Watch Hermes will be sold for $1,149 and will come with a special-edition band and face.
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Analysts were split on whether new iPhones would help Apple regain momentum.
