Apple’s iPhone 7 arrives in India on October 7; check price, specs

Apple sold almost 92 million iPhones during the first six months of this year, about 15 percent fewer than the same period last year.

On the wearables front, its new Apple Watch Series 2 will also feature Global Positioning System – allowing people to gather fitness data during an outdoor workout without need to take along a smartphone. Apple iPhone 7 and iPhone 7 Plus feature a design similar to the iPhone 6, but with muted antenna lines, and an all new jet black colour option. Apple buyers would have to chip in an extra $120 for the iPhone 7 Plus. But, unless you’re a serious photographer, we doubt you’re going to need the new features available right now. I couldn’t condense my reaction to one word, and I can’t publish the two words I shouted upon hearing this, but I’m amazed by Apple’s hubris.

The iPhone maker has discontinued its insanely expensive wearable constructed of 18-karat gold, snuffing out its effort to be a purveyor of luxury watches. The Watch is now up 50 per cent faster than the existing one, and has become waterproof.

Apple knew that relying on the current Bluetooth standard for wireless audio would be too problematic, so it chose to create its own wireless connectivity technology to make thing easier and more reliable. While the cheapest iPhone 6s was priced at £539 a year ago, the cheapest iPhone 7 will set customers back £599 instead.

“It could be a first step for Apple making this completely wireless, and maybe next year a new iPhone with wireless charging”, the analyst said.

The biggest iPhone technical improvements all had leaked, and Apple itself spoiled the surprise by sending out tweets of some details before Cook spoke.

The Apple Watch Series 2 in Stainless steel cases will be available at a starting price of $649 (approximately Rs. 43,000). And the Series 2 comes in another material besides aluminum and stainless steel: ceramic, with a white, glossy exterior that looks just gorgeous. Company executives claimed it would be “swim proof” and added that the Apple Watch now makes more revenue than any other watch brand in the world except Rolex.

But it will also be waterproof to 50m and suitable for swimming and have its own Global Positioning System.

Apple Watch Series 2 starts at A$529.

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Apple revolutionized personal technology with the introduction of the Macintosh in 1984. While the focus on fitness helps, Apple still needs a breakthrough app to nudge the smartwatch into the mainstream – and it remains unlikely to find it in Pokemon Go, the popular augmented reality game that is coming to the gadget later this year, Gillis said.