As per Facebook’s findings, people in India are connecting with SMBs and other countries, wherein 59 percent of people on Facebookin India are connected to at least one SMB in India.
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Facebook is all about reaching a global audience, and now the social media company is launching tools to help small businesses using its platform do the same. They can do this by uploading a list of existing customers or high-potential leads.
If you own a business on Facebook, the new set of tools will also allow you to target users in specific trade zones or regions.
Facebookwill then deliver ads to selected regions and then optimize delivery to the countries with the greatest return.
Facebook is also introducing solutions to help businesses optimise their global campaign strategy, including webinars on worldwide marketing with Facebook and a handbook on finding the right customers in new countries. However, this new approach will automate the entire process by allowing companies to reach similar Facebook profiles in 32 different countries, reports Fortune. The publication includes data on markets including the U.S., UK, France, Germany, Brazil, Canada, Philippines, Malaysia, Thailand and Australia, and anecdotal information on how businesses “are successfully using Facebook and Instagram to grow around the world”. These new solutions help small businesses become large and local businesses become global. This new approach is different from what we had in the past where a business is left to determine the demographics of its current audience on Facebook. It now uses Facebook’s custom Audiences, lookalike Audiences, location and interest based targeting, and Dynamic Ads to target a global audience.
“Technology creates opportunities for people and businesses around the world”.
Essentially, Facebook wants to help startups to recreate their early successes in new countries.
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Facebook is a platform that brings and connects people from different parts of the world.
