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Apple refuses to talk iPhone 7 numbers

“If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone”.

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Interestingly, Apple doesn’t have a Gold version of the Apple Watch Series 2 this time around as it is focusing more on newer materials rather than just bling.

Apple’s iPhone 7 Home button uses a Force Touch enabled taptic engine and sensor that should make it more responsive.

The 2016 iPhone 6 model costs £539, however its upgrade, the iPhone 7 Plus, which goes on official sale on 16 September, will cost shoppers £599 – a whopping rise of £60.

A new iPhone 7 starts at $649 for 32 gigabytes of storage, double the base storage of previous iPhones, while an iPhone 7 Plus starts at $769.

Prior to the iPhone 7’s reveal, analysts were firm in their predictions that last year’s first-weekend sales record would remain unbroken.

And let’s face it, the new Jet Black offering is stunning.

“The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process”.

Maybe it’s time to buy some Bluetooth headphones. The dark side, indeed.

Along with the US, the first batch of countries to see the iPhone 7 and 7 Plus launch on September 16th include Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the United Kingdom, and the US Virgin Islands. O2 will offer up to £400 for the iPhone 6S Plus and £370 for the iPhone 6S.

EE has announced that the new iPhone 7 and iPhone 7 Plus pre-order pricing is now live.

This is compared to £619 for its predecessor – the iPhone 6S Plus, which was released earlier this year. Given Apple’s pricing strategy in India, these variants could cost somewhere over Rs 90,000 in the country.

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The good news is that you won’t have long to wait.

Apple special event: we'll be reporting live from the iPhone 7 launch