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Apple pre-order books are open

And beginning Friday, September 9, at 12:01am PST, new and existing customers can get iPhone 7 32GB for $0-or iPhone 7 Plus 32GB for just $120-with iPhone 6 or newer trade in.

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When Apple released the original Apple Watch in early 2015, it made a a pretty big play at the high-end watch market with its Edition line, which started at $10,000 and was encased in precious metals.

The iPhone 4S is another minor upgrade, helping to solve the antenna issue and boosting performance.

The arrival of the Apple Watch and other smartwatches did prompt huge changes with major watch brands, whose cheaper models sold significantly less because of the new devices. The iPhone 7 will maintain the same pricing tiers (starting at $649 for the 7 and $769 for the 7 Plus), but with more space: Apple has doubled the storage in each of the models, finally dropping its much-criticized 16GB storage option.

Given that you’re probably familiar with the 4.7in and 5.5in iPhones – the same form factors which have been around since 2014 – there’s little point in going over well-trodden ground in terms of comparing their screens, resolutions, size and weight.

Apple has taken the wraps off the new 2016 iPhones and there’s much to be excited about.

The iPhone 7 and 7 Plus arrive as Apple comes off two straight quarters of down iPhone sales.

“Apple has a very long history of removing features we all thought were necessary, and then convincing us that we didn’t need them”, said Ask, noting that Apple paved the way in phasing out the use of floppy discs and optical drives in computers. And Apple Courage shows us what courage actually means for Apple.

“[This] is clearly Apple playing catch-up”, said Jack Gold, principal analyst at J. Gold Associates, a mobile analyst firm in Northborough, Mass.

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Still, many organizations won’t use iWorks, because they prefer Google or Microsoft Office 365 collaboration tools, Gold said. And now, it has come to light that if the new iPhone happens to get ‘liquid-damage, ‘ the same won’t be covered under warranty. After the new device and features are unveiled, Apple adds a week-long cushion between pre-orders and expected shipping dates. There’s also 128GB version of the iPhone 6 Plus at Rs 59,999. The new device now has built-in Global Positioning System capabilities, a brighter screen and a waterproof build. It will be shipping ion September 16.

Apple launches wireless AirPods, BeatsX, Beats Solo3, PowerBeats3 headphones