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Kaia Gerber is the New Face of Marc Jacobs Beauty
The 15-year-old daughter of Cindy Crawford is well on her way to becoming a fully fledged model in her own right, having been snapped up by IMG and landing her first solo cover for British style magazine Pop last month. “We live in L.A., so for them to fly to New York and it’s a busy time this year [during New York Fashion Week]”.
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The daughter of Cindy Crawford and Randy Gerber will be the new face of Marc Jacobs Beauty – her first major modeling campaign to-date.
I don’t know what any of this means.
Cindy, 50, previously admitted she anxious about her daughter getting into the industry because of the pressure models face.
She added to Entertainment Tonight: “She told me to have a thought behind every picture, every expression, so that you are not just like, staring, [or] blank behind your eyes”.
And Kaia, who was recently crowned Breakthrough Model of the Year, has revealed the best modelling tip her mother has given her. “You have a reason for what you’re doing”.
Taking after Cindy in the modeling world hasn’t been easy for Kaia, but she says it has all been worth it in the long run. This award more than makes up for some of the regular teenage things I’ve had to miss out on. “Let’s dance”, Gerber wrote accompanied by a photo of him and Kaia as a little girl happily dancing.
Cindy Crawford’s daughter is ready to walk in her famous mum’s footsteps.
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When it comes to cherry picking faces, Marc Jacobs Beauty has been pretty diverse agewise, appointing actresses Jessica Lange and Winona Ryder.