Target says it will hire more than 70,000 seasonal store workers during the busy holiday shopping season, about the same as it hired a year ago. This is about the same number of workers the retailer hire previous year. Store attendance also rises dramatically during this season, giving stores the chance to pull out all the stops as far as customer service, helping to solidify customer loyalty throughout the year. It said it expects comparable sales to be down by 2% or remain unchanged when compared to past year.
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However, while 70,000 seems like an impressive amount, some say the number reflects a shrinking expectation for the retailer’s season.
Another 7,500 workers will be added to Target’s distribution and fulfillment centers for the holiday period.
The distribution and fulfillment employees will help restock the stores as well as fulfilling the online orders.
While Target is keeping a fearless face about its seasonal sales, the company is expecting less than previous year.
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New hires meanwhile will get “plenty of training time … before the season officially kicks off”.
