Beginning September 15 at 2 p.m., up to 21,000 passes will be available for one hour exclusively via the brand’s website.
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If you can’t get your hands on a pasta pass on Thursday, don’t worry.
NEW YORK – If you’ve missed out on a chance to gorge on unlimited Olive Garden pasta in the past, this could be your year.
The pasta passes were so popular two years ago – which was the first time they were offered – that Olive Garden’s website crashed right before they went on sale.
Sure, a 100 bucks sounds like a pretty penne, but the Pass is so worth it.
Last year, Olive Garden sold 2,000 Never Ending Pasta Passes to customers for $100 each.
If you’re quick enough to grab a pass, you’ll have access to unlimited pasta, homemade sauces, pasta toppings, soup or salad, breadsticks and Coca-Cola soft drinks from October 3 through November 20.
Olive Garden’s unlimited deal, known as the Never Ending Pasta Pass, doesn’t generate much revenue on its own: At $100 a pop, the passes will ring up about $2.1 million. This year, the most popular Olive Garden entrée, Chicken Alfredo, is being introduced as part of the Never Ending Pasta Bowl lineup.
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“Last year, we saw our Pasta Pass holders use their passes an average of 28 times over the seven-week promotion-often bringing along groups of friends”, Jose Duenas, Olive Garden executive vice president of marketing, told Bloomberg. The company promised to donate the proceeds to Feeding America, a nonprofit that operates food banks across the U.S.
