A new chapter in Ralph Lauren’s nearly 50-year history began with a modern and exciting runway-to-retail concept at New York Fashion Week on the evening of Wednesday 14th September to celebrate the Ralph Lauren Women’s September Collection. The designer will present his fall 2016 collection with two runway shows tomorrow (Wednesday Sept. 14) with 200 guests each, set to take place on the street in front of the Madison Avenue flagship, according to WWD.
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Usually it’s the hoards of street-style photographers blocking traffic during New York Fashion Week, but not so on Madison Avenue this season.
“Today, for the first time ever, I am proud to share with you my new women’s collection right off the runway and into your lives”.
This Fashion Week we’ve seen a handful of brands moving towards the “see now, buy now” model. This new fall collection will be in addition to that and will be housed in a separate area of the brand’s flagships worldwide.
“From the very beginning I’ve always designed with you in mind”, he said. “With the internet, social media. you have to change”. Ralph Lauren is considered a world-class retailer and has emphasized the shopping experience in a variety of ways throughout its five decades of business.
The new fall line will available immediately following the show at Lauren flagships in New York, Paris, London, Hong Kong, Tokyo and Beverly Hills, as well as major department store such as Bergdorf Goodman and Saks Fifth Avenue.
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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For Ralph Lauren, the strategic evolution of its fashion show is central to its forward-looking plans for its brand as, like many others, it faces market challenges.
