The new campaign follows David and Kevin on a road trip from Los Angeles to Las Vegas, supposedly to meet financiers for a new Vegas musical. Hart says. “Here’s the thing, man”.
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It’s the second time the superstar and comic have teamed up for H&M.
The duo started “working together” in 2015, when a cheery Hart “interrupted” Beckham’s photoshoots for H&M’s “modern essentials” campaign and started mirroring Beckham’s every move as part of “research” to play Beckham in I, Beckham, a (totally fictional) feature film.
Unlike his campaigns for his Bodywear underwear collection for H&M, Becks is all covered up in this one; he and Hart twin in identical zip-up flying jackets with faux fur collars, worn with matching turtlenecks and block stripe knitted jumpers. ‘This time weve pushed the story even further. The Modern Essentials collection will be available online and at H&M stores on September 29. “He copies everything from me”, said Hart in a statement.
Andreas Löwenstam, H&M head of menswear design said of the collection: ‘David and Kevin look so sharp in the campaign’. “Those Vegas moneymen, they are going to eat up the idea of a musical, David”.
He added: ‘Modern Essentials is a collection for men who have great personal style, no matter where they find themselves.
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The campaign was once again directed by Fredrik Bond, responsible for the last two David Beckham commercials for H&M.
