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Apple Admits iPhone 7 ‘Jet Black’ Scratches Easily

More on the downsides in a moment.

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“I think consumers care a lot about things like picture quality and battery life and storage capacity”, Mr. Sacconaghi said, suggesting those improvements could prompt some people to buy new phones.

All specs are bumped up on the iPhone 7 and Plus, but it’s the camera that is likely to be the biggest draw, specially on the iPhone 7 Plus, which has two rear 12MP shooters with one adding a 10x software zoom and depth of field or bokeh to images.

The new double-camera feature is exciting but it is available only in the iPhone 7 Plus. Apple Inc. unveiled the latest iterations of its smart phone, the iPhone 7 and 7 Plus, the Apple Watch Series 2, as well as AirPods, the tech giant’s first wireless headphones. The Plus has the same wide-angle lens as its smaller cousin, but also a second miniature telephoto lens that allows for two times optical zoom.

One of the biggest gripes iPhone users have is the battery.

The most important developments were reserved for Apple Watch.

What Does iPhone 7 Bring to the Table?

This is a “non-trivial” development, as Benedict Evans, a partner at Silicon Valley venture capital firm Andreessen Horowitz, put it on Twitter.

At its much-anticipated product launch in San Francisco yesterday, Apple also announced that it will be extending its iPhone upgrade program to mainland China. The feature will be available later this year in an iOS software update.

I like to listen on my AirPods while my iPhone 7 Plus is charging because I am free to move around. It’s including a pack-in Lightning-to-3.5 mm adapter so you can plug in those old headphones if you really must. So no more wincing when you drop your phone in a toilet, or a puddle. Apple is, after all, replacing a long-accepted, common and open standard with its own proprietary connection. Two of the cores of the chip are reportedly created to use around one-fifth of the power than the previous A9 processor, which means it can run more efficiently when handling less-demanding tasks.

The watch body somehow lost weight, and the battery life is 36 percent larger than the original. This would be the first time ever that the company will not unveil its pre-order statement, Apple mentioned in a statement to CNBC. But an Apple representative told edie that the firm does not now offer any of its own headphone recycling options or takeback schemes for customers.

Meanwhile, the product now incorporates an “A10 Fusion” processor, which Apple says is more energy-efficient.

It’s an obnoxious claim, even if Apple is tapping into a real underlying trend. Over the past few years, it has always been a record-breaking weekend for the company.

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Apple’s Tim Cook confirmed the iPhone 7 features while telling the world about the newest addition to the iPhone family. Still, Samsung (OTCMKTS:SSNLF) did hand Apple a gift with its exploding Galaxy Note 7 recall. At the 12 month mark, you can return your phone for a new one.

Apple has confirmed that the iPhone 7 will be waterproof