We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.
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Eager customers joined long lines in cities like Sydney and Hong Kong on Friday as the new models went on sale, more than a week after they were unveiled. Even if only one supplier of components is too blame, Apple should have had explicit control over production of every part of the smartphone.
Apple warned on Thursday that initial stocks of the iPhone 7 Plus had already sold out the day before launch day, while the jet black iPhone 7 would also not be available to walk-in customers.
Apple’s larger iPhone has traditionally carried a larger profit margin for AAPL than the standard-size model.
Eager Apple fans, like Bailey, lined up out the door at Apple and other carrier stores in the early hours of the morning, with some even spending the night.
Above you’ll see a video filmed by Johnny Appleseed showing the first NYC Fifth Avenue iPhone 7 purchase this morning. The equipment is sold separately and will not come with the new iPhone 7 and iPhone 7 Plus models.
An AT&T spokesperson has not yet responded to a request for comment. The figure has become a reflection of supply more than demand, the company said.
Studio A staff told local media it had received five times the number of orders it had obtained for the iPhone 6s a year ago when that model was released.
After Apple’s two new smartphone models were unveiled on September 7, Taiwanese distributors reported strong pre-order sales. The jet black version now isn’t shipping new orders until November in the USA, though wait times could change based on supply and demand.
As data starts to trickle in for the iPhone 7’s launch, the iPhone 7 Plus and its dual-camera system seem to be swaying buyers away from its smaller counterpart.
Outside an Apple Store in Hong Kong, sports coach Kala Singh said he’d reserved his matte black iPhone 7 a week ago.
Analysts say that Apple has not offered any new radical innovation and the global market for smartphones is near saturation, meaning fewer people can be enticed to upgrade their phones.
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Skeptics have said that Apple’s decision indicates it’s anxious that the latest phones, which are more of an incremental update than many had hoped, won’t sell in the way we have come to expect from Apple.
