For the first time, Burberry will present its mens and womenswear collections on the same London Fashion Week runway.
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Jenna Coleman proved herself to be something of a trend-setter as she headed to Burberry’s glamorous London Fashion Week show.
Parveen Thornhill, London regional director at the Department for International Trade, said: “As one of the “big four” fashion festivals along with New York, Milan and Paris, London Fashion Week is a huge opportunity for budding fashion brands”. That’s the main idea behind Burberry’s “direct from the runway” concept.
Key pieces from the collection can be bought immediately at Topshop.com (as well as in a boutique at the show space itself) and there are plenty we can see flying off the shelves.
Many complained that the show seemed reminiscent of styles that already featured in store, and they were looking forward to something newer and fresher.
“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season, just that it’s a red dress”. Often belted at the waist to neaten the silhouettes, longline coats were thrown over floral and lace dresses, or paired with tailored pants that could easily have been part of the men’s collection.Thanks to the luxurious combination of fabrics, patterns and colours, the entire collection had a richly romantic appeal that evoked the bohemian ideals of the Bloomsbury set (of which Woolf was a part).Soft, cosy knits were a highlight for both the men and the women. They do not have their own shops and use fashion week as a showcase for buyers, who place orders that the designers fill over the coming months.
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With consumers becoming ever more demanding, such brands may have no choice but to speed up the process, however.
