The success of the recall is seen as crucial to Samsung retaining brand loyalty and preventing customers defecting to arch-rival Apple’s new iPhone 7 or cheaper Chinese-made models.
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Samsung says its exploding smartphone debacle has not spread to China – despite reports of a smartphone catching fire in the country.
“We start shipping the new Notes this week already”, said Claure in the interview. South Korea’s government has not issued an official recall like its counterparts in the USA and Canada, and for consumers in South Korea to get a full refund for the Note 7, Monday is the deadline. “Consumers have a way of going about their business”, he told Fortune.
Media reports have put the worldwide number of Samsung phones to be recalled at 2.5 million. The company began shipping new Note 7 phones to replace the defective ones this week in South Korea. They cited reports of Note 7 batteries overheating in the United States, including 26 instances where individuals were burned and 55 that caused property damage.
If consumers follow through on their initial sentiments, Samsung could take a financial bath in refunds and potentially lose millions of smartphone sales.
Though Note 7 sales dipped after the recall was announced, the effect on long-terms sales hasn’t yet been determined.
For owners of the Note 7 who have not yet contacted Samsung Australia about a replacement you should definitely get in contact with Samsung Australia.
According to him, all those responsible for searching or screening checked-in baggage were expected to intensify the procedures to identify possible checked-in Samsung Galaxy Note 7. He said he bought the phone on Sept 1.
The company said the phones sold since the official launch used batteries different from those in reported fires.
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The family of the auto reportedly blamed the Note 7 for the vehicle fire as Samsung is recalling the latest smartphone over a faulty battery.
