(NASDAQ:FB) secured the first position in the industry.
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Facebook remains king of the social media world as 2016 candidates are increasingly using digital tools to interact with voters. Twitter (NYSE:TWTR) faces wholly different problems. The company has beefed up its politics team to reach out to campaigns and has added new features like the ability for candidates to upload their voter files to the platform this cycle. On the other hand, only 23% use Twitter, which is quite similar to last year as well.
Though Facebook, Twitter, LinkedIn and Instagram seem to dominate in Europe and North America, they don’t all have the same power in the APAC region.
Only 21 percent of users who have tested Apple Music no longer use it, Apple said Wednesday, countering the results of a survey that found defection rates at more than twice that amount…
In this article, we’ll go over five of the most popular social media platforms in the APAC region and how you can align your social media marketing strategy to fit your demographic’s habits, needs and behavioural patterns.
Twitter shares closed Thursday at $26, down $1.61 for the day, a decline of 5.8%.
About 72 percent of online adults surveyed this year by the organization said they use Facebook, a percentage that hasn’t changed much since 2012. Today, Pew released its findings in a study by Maeve Duggan called “Mobile Messaging and Social Media 2015”. That number is just 31% on Facebook.
Facebook continues to be the dominant social networking site by a wide margin. Twitter has endured months of pressure over the user numbers, tweaking its features and shuffling its product and engineering leadership, without much progress.
The survey is based on telephone interviews – on landlines and cellphones – conducted in March and April with 1,907 adults across the country. That trails Facebook’s 82 percent, of course, but is a full 18 percent more than Pinterest, its closest competitor in the range.
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When Twitter reported earnings on July 28, Dorsey and Chief Financial Officer Anthony Noto struck a critical tone, saying user growth won’t improve until the service boosts its appeal to a bigger market and that product improvements and marketing so far have met with minimal success. Similarly, Instagram (owned by Facebook) increased its users from 13 percent to 28 percent.
