In fairness to Nestlé, it sounds as though the decision was largely down to customers complaining that Quality Street is too toffee-heavy; a ridiculous suggestion, but as Peep Show’s Super Hans famously warned us – you can’t trust people.
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The decision to replace the chewy sweet was taken in response to customer feedback, which found there were too many toffees in their boxes.
@yazmac We’ve removed Toffee Deluxe from the Quality Street range following consumer research and replaced it with our new Honeycomb Crunch.
One of the Quality Streets has gone forever, and people are outraged.
This led to the brightly coloured tins of chocolates – Quality Street or its Cadbury rival Roses – which most of us associate with Christmas.
Andy Watt exclaimed: “Forget the #gbbo fallout, this is the most shocking “light” news story of the week!”
It will make the boxes lighter because the honeycomb candies are lighter than the toffee ones.
If Quality Street was only made up of green triangle and the purple one then we’d all be happy. Why don’t Nestle just cancel Christmas? What happens to the Toffee Deluxe? But an online petition has already been set up to fight for the Toffee Deluxe’s right to be included in the main Quality Street packs.
A spokesperson for Nestle said: “We wanted to celebrate Quality Street’s 80th birthday by introducing the first new sweet for almost a decade”.
The Toffee Deluxe, in case you need reminding, is the chubby, chocolate-covered toffee in brown wrapper.
“We wanted Toffee Deluxe to still be available as it is synonymous with the Quality Street brand so created a special toffee product”.
The new sweet has a golden wrapper and is barrel-shaped with crunchy honey pieces inside a truffle chocolate coating.
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“We did extensive research and found that the Honeycomb Crunch was the most popular option”.
