“You’re not looking for a GIF so you can watch it over and over for 20 minutes; you’re trying to communicate with someone”, GIPHY COO Adam Leibsohn told Refinery29. Giphy, the search engine that scours the web for gifs, has officially released an app called Giphy Cam that lets users create their own gifs and share them with pretty much anyone. “The next natural step was focusing on creation”. You can send these GIFs via iMessage, share them on social media like Twitter or Instagram, save to the Camera Roll, or AirDrop them from your phone to your desktop and embed them in a blog post.
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Making gifs and linking to them properly has a barrier to entry that used to be too high for my own laziness, but no more!
Ahh look, it’s that GIF-creating app no one asked for.
Wacky creation tools that export seamlessly to messaging apps and social networks have been quite the rage lately.
Along with the special effects, the app also has sharing capabilities.
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The humble gif has come a long way from the days of rotating “Under Construction” signs and dancing babies and hamsters, and nowhere is that more obvious than Giphy.com, a repository of animated gifs of just about anything you can imagine, as well as a few you can’t. This is their business model – and it’s worked for them thus far. In January of this year, it was able to raise a whopping $17 million in a funding round, with a valuation of $80 million.
