Still, the company reported its weakest revenue growth since its stock market flotation in 2013 back in July, with second quarter revenue rising 20% to 602 million USA dollars (£460 million).
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Soon after popular professional networking portal LinkedIn got acquired by Microsoft, another social networking giant Twitter continues to inch its way to a sale process.
TechCrunch’s sources say Microsoft’s interest may be merely a ploy to drive up the value to price out Salesforce.com.
The CNBC report sent Twitter shares to their highest since early January.
Salesforce seems like an unlikely contender for Twitter.
A new report claims that Microsoft could be one of the many companies that might be interested in acquiring Twitter.
Twitter’s board of directors is said to be largely desirous of a deal, according to people close to the situation, but no sale is imminent. Twitter’s market cap reached about $15 billion Friday, limiting the number of potential buyers. And Salesforce itself in 2014 said Twitter was the “largest cocktail party in the world”, according to a post on its website. That makes sense: though the company has pumped resources into new efforts like social video, its user growth has stalled and revenue has fallen in the two years since CEO Jack Dorsey took the helm.
Representatives for Salesforce, Alphabet and Twitter declined to comment.
Twitter also lags behind image sharing service Instagram, which has 500 million monthly active users, and messaging platform WhatsApp, which has more than 1 billion.
Suitors are said to be interested as much in the data that Twitter generates as its place as a media company.
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“The hope for investors would be that under the wing of a big company, it could expand its user base and better monetise those users”.
