Twitter is said to be in talks with several companies and could receive a bid soon, business broadcaster CNBC reported, citing sources.
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Twitter’s board of directors are reportedly bullish on the idea of a future sale.
“Both Google and Salesforce could justify the purchase”, analyst Enderle said. Indeed, none of these reports has been officially confirmed by any of the companies listed. Telecom giant Verizon and software giant Microsoft may also be interested, according to TechCrunch. In the end, a deal by the end of the year could be the social company’s saving grace.
Suitors are said to be interested as much in the data that Twitter generates as its place as a media company.
Experts say Google makes the most sense to buy Twitter, as it has the money and hasn’t been able to get its own social media efforts to take off.
Early this month, reports swirled that Twitter’s board was weighing ways to cut costs, ramp up revenue or possibly maximise shareholder value by selling itself, Agence France-Presse reported.
Still, the company reported its weakest revenue growth since its stock market flotation in 2013 back in July, with second quarter revenue rising 20% to 602 million United States dollars (£460 million).
With its 313 million active monthly users, Twitter is a robust platform that could be the ideal way for a larger company to expand its footprint in social media, as well as a great place to serve ads to users.
However, Salesforce’s involvement was somewhat complicated when the firm’s chief digital evangelist, Vala Afshar, went as far as posting on Twitter why he thinks it is such a great platform.
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Like Facebook, Twitter is moving into the live video space hoping that that will lure ad dollars. Ev Williams, co-founder told Bloomberg last month stating that the company would consider the right options in regards to an acquisition, and Twitter’s stock jumped 5 percent as a result of that interview.
