As the report notes, Twitter‘s estimated price tag is $18 billion – but if the company is looking for $30 billion, it may not even be able to find any buyers. And despite the rollout of much-anticipated features, it looks like the firm may ultimately be gobbled up by larger companies… A senior-level source was quoted in the report confirming that Twitter was in fact expected to be sold. However, CNBC said Twitter’s board of directors is “largely desirous” of an impending sale.
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CNBC is reporting Friday, according to its sources, that Twitter is in talks with several companies and could soon receive a formal bid. Also, another CNBC journalist Carl Quintanilla tweeted: “A sale to Salesforce would be a big shift in $TWTR’s original mission – from self-expression tool to corporate customer-management tool”.
Microsoft may not end up buying Twitter at the end of the day, however.
According to the report, Alphabet Inc. has recently expressed its interest in Twitter’s shares in order to expand its activity in the field of social media. Twitter and Alphabet could not be reached immediately for comment, and Salesforce declined to comment.
The San Francisco social media company has struggled to increase its user base.
Rumors about a Twitter sale have been swirling for months, as Twitter has struggled to impress investors and grow its almost flat-lined monthly userbase of 313 million people. Google is reportedly interested in the data that Twitter generates, as well as its positioning as a media company.
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Subscriber growth has flatlined at about 313 million users and usage has fallen in key markets like the United States, with Twitter appearing to lose out to other social networking sites like Facebook and Snapchat. Shares jumped 20 percent to $22.46 per share on Friday.
