In one sense, it’s great to always have good memories documented in pictures and videos but in another way it can truly take over and be a real distraction. According to the company, Snapchat users will now be able to record 30 sec videos with a pair of fashionable sunglasses.
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On Friday, the company announced to the Wall Street Journal a change in their name.
Spectacles, as the company calls them, are a set of sunglasses that feature a built-in camera capable of recording 10-second snippets of video which go on sale this fall which is a lot sooner than anyone expected.
The glasses record up to 10 seconds of circular video through a 115-degree-angle lens, which is created to look closer to how the human eye sees. The Los Angeles company, valued at $18 billion by investors this year, said it will change its name to Snap Inc., reflecting its larger ambitions. With this device, the videos you choose to share on Snapchat will appear in a “circular video format”. He says that by recording with your sunglasses, you go back in time as you could see your memory from the view of your own eyes which is incredible.
The glasses allow wearers to record their daily activities in first-person.
Remember the failed, or “in progress” Google Glasses?
One charge for the glasses lasts about a day.
So this new product that snapchat are planning to launch has us a little nervous as well as very excited. But the glasses come with a charging case that will juice the Specs automatically when they’re stored.
The spectacles/Spectacles will be available in black, teal, or coral this fall for $129.99 and although I’m now hating, I will be so jealous of you when you get them.
As if sell the fashion community on the new product’s credibility, the WSJ article announcing the news ran with images of Snapchat CEO Evan Spiegel wearing Spectacles, shot by iconic designer and photographer Karl Lagerfeld.
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“It’s about us figuring out if it fits into people’s lives and seeing how they like it”, Spiegel told the Journal.
