This development took place because of a slow revenue growth since the company went public in 2013.
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Although no formal bids have been announced for the company as of yet, firms expected to make bids on Twitter include Google, Verizon and SalesForce.
Morningstar analyst Ali Mogharabi said Google’s Alphabet would be the best acquirer for Twitter since it has not yet been able to crack social media on its own, despite several efforts.
KitGuru Says: Twitter is often thrown out there with Facebook as equals in the social networking space, but in terms of user reach, Facebook’s is around five times as large.
An article was found stating, “Speculation that Twitter is ripe for a sale has been swirling for months as the company has failed to lure new users, leading to several quarters of stagnant growth and a plummeting stock”.
CNBC said the company could fetch around US$26 per share, while a separate report by Recode said offers could range from $18 billion-$30 billion.
The decision of Microsoft to not purchase get another reason on September 23, 2016, when the share of Twitter jumped more than 19 percent to $22.22 per share.
Salesforce executives said they license the Twitter “firehose” of all Tweets that come through the platform, and use it to power sentiment analysis and other tools that show how companies and brands are being discussed and perceived.
The potential deal, first reported by CNBC, could value Twitter at $22 a share, according to Morningstar.
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The San Francisco social media company has struggled to increase its user base.
