From there, the first lady joined Kimmel for a new PSA to promote her #TeamFNV initiative, which is meant to encourage kids to eat fruits and vegetables. Kimmel asked the First Lady, later adding, “I know what [the F] stands for, I have HBO”.
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Though the campaign title was a bit confusing for Kimmel, who thought FNV was more of an explicit threat to children to “eat your effin’ vegetables”!
Obama’s FNV campaign has reportedly been endorsed by actress Jessica Alba, athletes Victor Cruz, and Steph Curry, as well as companies WWE and Campbell Soup.
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Obama announced the ambitious FNV campaign at a summit for the Partnership for a Healthier America in February. “If folks are going to pour money into marketing for unhealthy foods, then let’s fight back with ads for healthy foods, right?” Even though wingnuts view Michelle Obama’s efforts to prevent people from having heart attacks at age 9 as the acts of the malicious black queen wife of a cruel dictator, it turns out Americans actually support the idea of people eating real, healthy food. But she will let him have a tomato. If only she’d mom danced, but alas, wrong late night show. In matching pink cardigans and cropped trousers, the pair danced choreographed routines centered on chores like the “Getting a bag from your collection of plastic bags under the sink” move.
