Due to that, retailers as well as delivery companies are gearing up for an earlier kickoff to the shopping season online, instead of on Monday when people return to work following the four-day Thanksgiving Day weekend. In 15 malls, shopping center operator JLL reported 73 percent of it surveyed and found out that retailers were able to reach their target sales and made it became better than a year ago. Adobe is predicting that this year’s Black Friday will be the first day in retail history to exceed $1 billion in mobile revenue.
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That figure did not include the crush of in-person shopping Friday, with retailers offering doorbuster deals to lure shoppers off the couch and into stores.
By 4 p.m. on Thanksgiving, shoppers had already spent $1.15 billion online, up 13.6 percent over past year, according to Adobe Digital Insights. According to the estimates that will mark a busiest day in a week-long spending party online sales of £6.77 billion in the seven days to Monday 28 November.
JCPenney in Grand Island is one location where people did most of their Black Friday shopping.
According to a report in Tech Crunch, mobiles had a significant impact on the record e-commerce sales on Thanksgiving Day and Black Friday.
Two-day sales starting on Thanksgiving totalled US$5.3 billion, marking an 18 per cent increase from a year earlier, Adobe said Saturday (Nov 26) in a statement.
Administrative assistant Kelsey Gilford, 52, was shopping at Chicago’s Water Tower mall on Friday but had already made purchases online on Thursday.
Indeed, other data released this weekend offers evidence that online spending was strong on Thanksgiving and Black Friday.
Almost 109 million people shopped from their computers and mobile devices from Thanksgiving Day through Sunday, while about 99 million hit the sales in brick-and-mortar stores, according to a survey from the trade group National Retail Federation.
Sari said she prefers buying gifts from online catalogues and boutique retailers rather than larger corporations, which she says value her less as a customer.
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Adobe’s research found that top-selling items included iPads, Samsung 4K televisions and toys such as Lego Creator sets and the Barbie Dreamhouse.
