However, in a recent internal employee posting, Apple CEO Tim Cook says the company remains committed to the Mac.
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Cook went on to write that Apple is particularly concerned about privacy, security, education and environment policy.
His response was that to confirm that yes, “the desktop is very strategic for us”.
Cook responded by saying the people and the culture play an important role in Apple’s innovative products.
Nice of you to notice, Tim. “Nobody should worry about that”.
Is this why Apple’s MacBooks get updated at triple the frequency as its iMacs and other desktop PCs?
Apple, in contrast, which has historically been strong in animation and graphics, has been stuck in the slow lane as it waits for AMD to catch up with Nvidia. Clearly they are all well overdue for new components to bring them in line with what non-Mac desktops offer in terms of performance in 2016.
It turns out that Apple has been testing a lot of MacBook features and designs recently, a new report shows, with many of them being scrapped before the final products hit the market.
Those familiar with the situation say employees working on the Mac have “lost clout” with the Jony Ive-led design group, while macOS no longer has a dedicated development team. In fact, since the computer launched, Apple pushed out a software update that removed “time remaining” estimates from macOS (the company claims the MacBook Pro’s battery functions as expected, but that the OS is just not showing proper battery life estimates).
On a private message board for Apple employees, CEO Tim Cook has answered a flurry of questions. It’s more than likely Apple “leaked” the memo intentionally in an effort to negate the controversy now surrounding the lack of updates to the Mac line.
TechCrunch obtained a post made on Apple’s intranet on Monday in which Cook explained the goal of his meeting with Trump. During Apple’s AAPL fiscal fourth quarter ended September 24, the company generated $5.7 billion in revenue, a 17% declined compared to the same period a year ago.
Rather than hint at innovations that are coming, Cook also merely touted the current iMac’s credentials such as its 5K display, indicating that the company is perfectly happy with it.
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That Cook neglected to call out the Mac Pro or the Mac Mini by name in today’s message is indeed telling; it could be read as an indication that Apple does not intend to revamp one or even both.
