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Facebook grows Q4 sales 51% on mobile expansion
Eleven analysts surveyed by Zacks expected $8.47 billion.
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Facebook does not provide much of an outlook, but most analysts are looking for revenue to start to slow down this year. “That’s still pretty impressive”. On Wednesday, a Dallas jury ordered Facebook-owned Oculus to pay $500 million to ZeniMax Media in a lawsuit that alleged the virtual reality firm used stolen technology, according to media reports. While the misreporting is unlikely to impact sales, some marketers have pushed for more stringent third-party measurement.
He was asked again and again about Facebook’s video strategy.
Still, the company reiterated that it expects its ad revenue growth rate will “come down meaningfully” in 2017. Find us on Facebook too! In a preview of the earnings, Anmuth said the slowdown is already “well understood” by Facebook investors and “consensus estimates already suggest healthy deceleration”. Facebook competes with Snap chiefly through its Messenger service, and also with WhatsApp and Instagram. The social network now attracts 1.23 billion users a day on average. During the same period, Mobile MAUs totaled 1.74 billion an increase of 21%.
Chief Operating Officer Sheryl Sandberg played down the impact of USA election spending on the company’s finances.
Facebook ended 2016 with cash and cash equivalents and marketable securities of $29.45 billion. Facebook wouldn’t be “doing big deals”, he said. Daily active users increased 18 percent from a year ago in December. In December, they offered up a plan to combat fake news that includes partnering with third party fact-checkers and making it easier to for people to flag stories that may be false. Monthly active users increased 17 percent to a record 1.86 billion.
Mobile ads account for 84% of the social network’s advertising revenue. The number of monthly users of Facebook now exceeds the population of India – 1.86 billion in total and 1.74 million on mobiles. Facebook’s quarterly profit hit $3.57 billion, up 128 percent from the $1.56 billion it posted a year earlier. Earnings, adjusted for one-time gains and costs, were $1.41 per share in the latest quarter.
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From all those billions, Facebook pulled in $8.8 billion in revenue over the quarter, but the numbers get quite staggering when you look at the year overall.