The advertisement comes as the nation witnesses widespread protests over President Donald Trump’s controversial immigration ban, but Budweiser insists that the coincidental timing is just that – a coincidence.
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Steven Busch, the great-great-grandson of founder Adolphus Busch, said that founder Busch would be proud to see that his legacy and effort to establish the most recognized beer brand on the globe are being celebrated to this day. The most recent addition has come in the shape of beverage giant Budweiser’s pre-released 2017 advert, which has caused a bit of a stir on the internet.
Since the commercial has been released online, many have criticized it, while others have been complimenting the company for its story.
Budweiser is unveiling a rather topical Super Bowl ad. “You’re not wanted here!” one man yells as Busch walks down the street after disembarking and getting his papers.
Breitbart News, the conservative news website, posted a story Wednesday morning that began: “Budweiser has chosen the charged political issue of immigration as the subject of its Super Bowl LI commercial”.
“This story celebrates Adolphus Busch’s American dream and the bold vision to brew the best beer in the world”, Budweiser fifth-generation master brewer Peter Kraemer said. Titled “Born the Hard Way”, the ad tells the story of how the Anheuser-Busch brewing company first came to be – a story that starts with Adolphus Busch leaving Germany in 1857 to immigrate to America.
The ad depicts a young Busch’s perilous voyage to St. Louis, Missouri, and at one point shows an angry man telling the German immigrant that he’s not welcome and to “go back home”.
Heinz is one company that opted against an ad this year. “Budweiser says they did not intend that, but, at the same time, they have their social media team at the ready on Super Bowl on Sunday to answer anything that might happen in the social media sphere”, he added. Anheuser-Busch, however, explains that the ad was in the works before the president’s executive order.
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Its release comes amidst opposition to President Donald Trump’s executive order that restricts entry to the USA for some Muslim-majority nations.
