His politically charged statements included that the business was “an example of what modern-day colonialism looks like”, alleging that it uses coercion and methods well beyond simple psychological profiling of Facebook users, to influence campaigns around the world. But the image of party’s poster at the London office of the Cambridge Analytica might escalate trouble for the beleaguered party. Such presentations are usually made for sales pitches.
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Christopher Wylie joined SCL / CA only in August 2013, and seems to have no direct knowledge of these campaigns in India.
One of SCL’s earliest campaigns include a “research communication campaign” to counter “recruitment into, and support of, violent Jihadism” in over six states – Assam, Bihar, Jharkhand, Kerala, West Bengal and UP. SCL India was a company created in 2011, registered in Kanpur, with four people as directors. He tweeted a picture containing the firm’s “past national experience”, pointing to various elections in which political parties employed SCL’s caste research and analysis.
Prasad on Tuesday said, “Today the whistleblower Christopher Wylie has confirmed that Cambridge Analytics worked with Congress”. According to Wylie, the firm had large-scale operations in India and even had an office here. He said they shared underlying technology and worked so closely together that Cambridge Analytica staff often referred to the Canadian firm as a “department”.
The letter further said Facebook has been asked about the specific steps proposed to be taken by the social media firm to prevent any misuse of personal data for potential interference in, or manipulation of the Indian electoral process? “What can be a bigger lie than this?”
A poster of Indian National Congress (INC) party at the London office of the Cambridge Analytica’s now-suspended CEO Alexander Nix might add some trouble for the party. However, it didn’t say for whom the project was conducted. Rai says this is “absolutely false”. “He was not, as he claims, a founder of Cambridge Analytica”. He said of his predecessor: “What I heard was that he was working on some kind of deal of some sort”.
“One of the things I’ve also passed on to the Committee is some of the contractual documentation and emails from some of AIQ’s past projects”. It has been established that Congress was a client of Cambridge Analytica.
The so-called psychographic modelling techniques, which were built in part with the data harvested from Facebook, underpinned the company’s work for then-Republican nominee and US President Donald Trump’s campaign in 2016.
He added: “It’s easy to make money. but you have to have your man in power first”.
Cambridge Analytica denies any of the data acquired was used as part of the services it provided to the Trump campaign.
Reports of the data collection came as Facebook CEO Mark Zuckerberg took out ads in multiple USA and British Sunday newspapers to apologize for the Cambridge Analytica scandal.
The move comes as the social media giant battles privacy concerns in the wake of the Cambridge Analytica scandal. “If you chose to turn this feature on, we will begin to continuously log this information”, the posting said. It uses its past collaboration with Avneesh Rai to make those claims.
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The documents attached to the tweet reveals the Nitish Kumar’s JD (U) was the company’s client in 2010, though it didn’t mention any other party.
