A judge previously found the now-defunct Dominick’s Finer Foods chain invoked Jordan’s identity without permission so the unresolved issue in the case is damages.
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Chicago Bulls great Michael Jordan testified Tuesday that his image is precious to him, which is why he filed a lawsuit against a grocery store chain that used it without permission.
Since retiring, his endorsement income appears to have done the same thing, a sports economist testified Monday.
Michael Jordan’s business manager says the former basketball star’s image has been meticulously protected so young people will know of his achievements.
Citing The Chicago Tribune, CBS Sports noted the documents for stating that Jordan made over a half-billion dollars off endorsements alone between 2000 and 2012. She added that he only deals with businesses that are “authentic” to him and “add value to his brand”. He made the jury laugh when he said, “Don’t look”, as he put on his reading glasses.
Any Gig Under $10 Million Is a Waste…
Zimablist told jurors about that strategy – one that doesn’t include a la carte deals – explaining that Jordan has recently turned down contracts to endorse bourbon and headphones that didn’t click with the Jordan brand.
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Steve Rosenfeld, an attorney for Dominick’s, disputed the value of Jordan’s recent deals. Jordan said he would never have approved the Dominick’s ad. “I feel like it was a misuse of my likeness and name”, he said.
