In its announcement, Burger King said: “Let’s end the beef, with beef”.
Advertisement
On Wednesday, Burger King took out in full-page ads in The New York Times and The Chicago Tribune, asking if, just for a day, the two companies might open a pop-up store midway between a McDonald’s and a Burger King restaurant in an Atlanta parking lot and sell the “McWhopper”, a combination of the chain’s most popular burgers. The ad asked that the two to halt their competition with one another and join forces to create an ultimate burger called the McWhopper.
“If [McDonald’s] chooses not to participate, no harm done – after all, peace isn’t always easy to achieve”.
“Should they say yes, burger fans will get to experience the culinary mash-up of a lifetime and walk away inspired by the mouth-watering taste of peace”. As with any proposal, McDonald’s is free to accept or decline the offer. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day. Its mantra is “Who will you make peace with?”
“Our invitation might be unexpected, but it’s 100 percent honest”.
Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. All mentions of “Burger King” are references to Burger King Corporation.
Burger King, a division of the Warren Buffett-backed Restaurant Brands global Inc., has also mocked up hybrid employee uniforms and packaging for the burgers.
Advertisement
All proceeds from the burger sales would go to Peace One Day, an organization that has been working toward making World Peace Day an internationally recognized day when nations around the globe agree to lay down their weapons for a day of nonviolence in a global cease fire.
